who we are
Trueblue Communication & Events is spearheaded by communication specialist Elsje Smuts, who has spent more than 18 years in the corporate world.
As a former Communication Manager for national and international companies, Elsje has a thorough understanding of communication as a strategic tool.
Getting key messages across to a range of internal and external stakeholders is all in a day’s work for her. Elsje’s natural focus on relationships and service enables her to communicate at any level within an organisation – from Executive to Shopfloor level. As an entrepreneur, she also understands the unique needs and constraints of small business owners.
Her particular passion is project and event management, which combines her attention to the detail with big-picture thinking. Nothing happens in isolation and everything is planned.
Elsje has built Trueblue Communication & Events on these principles:
- Excellent and timeous service delivery
- Accountability for projects undertaken
- Strong relationships with suppliers and clients
- Respectful, humble and professional service
- Openness, honesty and integrity